Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Examines the nature and the mode of operation of the centrally planned economy, assessing its strengths and the weaknesses that eventually led to its demise. …

Monetary policy in developing countries is largely based on a system introduced in the 1960s. Emancipating the Banking System and Developing Markets for Government Debt illustrates how this outdated …

Web Programming for Business: PHP Object-Oriented Programming with Oracle focuses on fundamental PHP coding, giving students practical, enduring skills to solve data and technical problems in busines …

Seemingly since the beginning of aviation history there has been discussion and speculation on the remarkable inability of the industry to generate profits. This is even more so the case now, when a …

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliance …