Mikko Laamanen & Mario Campana 
Drag as Marketplace [EPUB ebook] 
Contemporary Cultures, Identities and Business

1. Introduction: What are Marketplace Cultures of Drag? – Mikko Laamanen, Maria Rita Micheli, Mario Campana, Rohan Venkatraman and Katherine Duffy

Part 1: Politicizing Drag Identities

2. The Neoliberal ‘Ru-presentation’ of Drag as a Key to Success and Acceptance – Luigi Squillante

3. Drag is Not Womanface – Paul Haynes

Part 2: Marketizing Drag

4. Crafty Queens: Meaning Co-Creation Between Drag Performers and Brands through Artisanal Framing – Alina Both, Raian Razal and Rohan Venkatraman

5. Legitimation Spillover in the Berlin Drag Scene: From Conflict to Collaboration – Pia Seimetz and Jan-Hendrick Bucher

6. Non-Fan Perception and Behaviour towards Cosmetics Endorsed by Drag Celebrities in Japan – Binh Nghiêm-Phú

Part 3: Digitizing Drag

7. Cybernetic Drag: Embodiment, Technology and Digital Drag Performance in the US During the COVID-19 Pandemic – Shayne Zaslow

8. Drag Social Media Influencers as Opinion Leaders: Their Role in Persuading and Promoting Drag Entertainment in India – Khyati Jagani

9. Conclusion: Studying Drag Marketplace Cultures – Critical Reflections and Future Directions – Mario Campana, Rohan Venkatraman, Katherine Duffy, Mikko Laamanen and Maria Rita Micheli

Epilogue

10. Kinky Boots: Reflections on Making and Marketing Tubular Sex – Pauline Maclaran

11. Reflections on the Business, Consumption and Performance of Contemporary Drag – Mark Mc Cormack

Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.