Nancy Snow & Garth S. Jowett 
Propaganda & Persuasion [EPUB ebook] 

Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda and introduces the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present-day issues, such as the impact of social media, to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.

Tabla de materias

Preface

Acknowledgments

Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion?

Propaganda Defined

Jowett and O’Donnell’s Definition of Propaganda

Forms of Propaganda

Subpropaganda/Facilitative Communication

Chapter 2: A Model of Propaganda

Communication Defined

Propaganda and Information

Propaganda and Persuasion

Persuasion Defined

Persuasion Is Transactional

Responses to Persuasion

Beliefs

Values

Attitudes

Behavior

Group Norms

Resonance

Persuasion Seeks Voluntary Change

Misleading and Manipulating an Audience

Rhetorical Background and the Ethics of Persuasion

Rhetoric and Propaganda

Propaganda as a Form of Communication

Concealed Purpose

Concealed Identity

Control of Information Flow

The Management of Public Opinion

The Manipulation of Behavior

The Demagogue/Propagandist

Overview of the Book

Chapter 3: Propaganda Through the Ages

Ancient Greece and Alexander the Great

Alexander the Great

Imperial Rome

Propaganda and Religion

The Rise of Christianity

The Crusades

The Reformation and Counter-Reformation

The Counter-Reformation

The Emergence of Propaganda

The American Revolution

The French Revolution and Napoleon

Propaganda in the 19th Century: The American Civil War

Chapter 4: Propaganda Institutionalized

The New Audience

The Emergence of Mass Society

The Emergence of the Propaganda Critique

The New Media

Print Media

Movies

Oliver Stone’s Untold History of the United States`

Hollywood and Washington Nexus

Michael Moore and Fahrenheit 9/11

Barbenheimer

Radio

Current International Radio Propaganda

U.S. Government International Broadcasting

Radio and TV Marti

Television

The Nature of Television

Television as Propaganda

The Emergence of Cable News

Advertising: The Ubiquitous Propaganda

Institutional Propaganda

Digital Advertising

The Science of Advertising

The Role of Advertising in Persuasion Digital Propaganda Threats: Intentional Mischief and Malice

Chapter 5: Propaganda and Persuasion Examined

The Modern Study of Propaganda and Persuasion

Propaganda in World War I

The Aftermath of World War I and the Growing Concern About Propaganda

The Social Sciences and the Study of Propaganda

Research in Propaganda and Persuasion

The Study of Attitudes

World War II and Research in Communication

The Yale Studies

Consistency Theories

Theory of Exposure Learning

Social Judgment Theory

Resistance to Persuasion

Mc Guire’s Model of Persuasion

Diffusion of Innovations

Recent Research on Attitudes

Research on Persuasion and Behavior

The Influence of the Media

Violence and the Media

Cultivation Studies

Prosocial Behaviors and Television

The Agenda-Setting Function of the Media

Uses and Gratifications Theory

Uses and Dependency Theory

The Internet and Digital Innovations

Limitations of Effects Research

Cultural Studies

Collective Memory Studies

Summary

Generalizations About Propaganda and Persuasion Effects

Chapter 6: Propaganda and Psychological Warfare

World War I and the Fear of Propaganda

British Propaganda

German Propaganda

American Propaganda

Atrocity Propaganda

Reaction to World War I Propaganda

The Interwar Years, 1920 to 1939

The Emergence of Communist Propaganda

American Isolationism

Huey Pierce Long Jr.

Fr. Charles Coughlin, SJ

The Institute for Propaganda Analysis

Hitler and Nazi Propaganda

World War II

Post–World War II Conflicts

The Korean War, 1950 to 1953

The Korean War and the “Brainwashing” Issue

The Vietnam War

The Gulf of Tonkin Incident

“Hearts and Minds”: The Propaganda Campaign

The War

The Media

The 1991 Gulf War: Mobilization of World Public Opinion

Using Metaphor and Imagery in the Gulf War

The “Nayirah” Incident

The Aftermath (2005): The Invasion of Afghanistan and Iraq

A Modern World of Propaganda

International Sports

2020 Summer Olympics

Freedom of Speech and New Technologies

The Patriot Act

Wiki Leaks

Negative Counterpropaganda

Chapter 7: How to Analyze Propaganda

The Ideology and Purpose of the Propaganda Campaign

The Context in Which the Propaganda Occurs

Identification of the Propagandist

The Structure of the Propaganda Organization

The Target Audience

Media Utilization Techniques

Special Techniques to Maximize Effect

Predispositions of the Audience: Creating Resonance

Source Credibility

Opinion Leaders

Face-to-Face Contact

Group Norms

Reward and Punishment

Monopoly of the Communication Source

Visual Symbols of Power

Political Visuals

Architectural Visuals

Language Usage

Music as Propaganda

Arousal of Emotions

Audience Reaction to Various Techniques

Counterpropaganda

Effects and Evaluation

Chapter 8: Propaganda in Action: Four Case Studies

Case Study 1: Women and War: Work, Housing, and Childcare

The Context, Ideology, and Purpose of the Propaganda Campaign

Identification of the Propagandist and the Structure of the Propaganda Organization

The Target Audience

Media Utilization Techniques

Special Techniques to Maximize Effect

Audience Reaction to Various Techniques

Effects and Evaluation

Case Study 2: Propaganda and Climate Change

The Context, Ideology, and Purpose of the Propaganda Campaign

Identification of the Propagandist and Structure of the Propaganda Organization

The Target Audience

Propaganda Techniques

Counterpropaganda

Effects and Evaluation

Case Study 3: Big Pharma: Marketing Disease and Drugs

Ideology and Purpose of the Propaganda Campaign

The Context in Which the Propaganda Occurs: The Medicalization of Society

Identification of the Propagandist and Structure of the Organizations

The Target Audience

Media Utilization Techniques

Special Techniques to Maximize Effects

Television Advertising

“Me-Too” Drugs

Generic Drugs

Clinical Trials

Ghostwritten Articles in Medical Journals

Pharmaceutical Sales Representatives

Opinion Leaders

Sponsorship

Lobbyists

Targeting the News Media

Audience Reaction to Various Techniques

The Opioid Crisis

Counterpropaganda

Effects and Evaluation

Case Study 4: Pentagon Propaganda

The Propagandists

The Audience

The Various Techniques Employed

Counterpropaganda

The Consequences

Note

Chapter 9: How Propaganda Works in Modern Society

A Model of the Process of Propaganda

Social-Historical Context

The Process of Propaganda

The Institution

Propaganda Agents

Media Methods

The Social Network

The Public

Generalizations

Appendix 1 Confessions of a Hollywood Propagandist

Appendix 2 Jazz Ambassador Dizzy Gillespie

References

Author Index

Subject Index

About the Authors

Sobre el autor

Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her Ph D from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.