Cheating ourselves, also in business, is the result of an inadequate analysis of reality, of taking hasty decisions or overvaluing our abilities. To figure out his ‘Self cheating’ is easy for other people, and its consequences are disastrous. Failure and loosing support are only two of them. Although this situations may occur in many aspects of life, we can find many examples in the business world: cheating with competitors, with accounting, company strategy, employees, our capabilities, etc. In Cheating Yourself in Business, the author analyzes many examples of self-cheating and explains how to stop and achieve better and more efficient business management.
Sobre el autor
Pedro Nueno is a technical architect and industrial engineer and doctor of business administration from Harvard University. He is also Professor of IESE and he was the founder and is currently the Honorary President of CEIBS (with campuses in Shanghai, Beijing, Shenzhen, Accra and Zurich), Asia’s leading business school. He was member of the Visiting Committee of the Harvard Business School for six years (2005-2011). He is the founder of Finaves, a venture capital fund based in IESE that has launched more than 40 companies with more than 3, 000 direct jobs. He is the author of 21 books translated into di erent languages. He has received numerous distinctions such as the Creu de Sant Jordi (Saint Jordi Cross) of the Government of Catalonia (2003), the Silver Magnolia Award and the Golden Magnolia Award of the Government of Shanghai (2007), the Friendship Award of the Government of China (2009), the Outstanding Contribution Award from the Government of China (2014) and the Encomienda de Número de la Orden de Isabel la Católica del Reino de España (Commander by Number of the Order of Isabella the Catholic of the Kingdom of Spain) (2015). He is also the author of numerous books, including Thank You, China (2017), Retired. And Now What? (2018), Managing With Values (2020), Seniors Leading Well (2021) and Managing With Speed (2021) all published by Plataforma Editorial.
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