Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia’s adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler’s analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You’ll also find
- In-depth examinations of China’s unique and competitive economic ecosystem
- Discussions of the increasingly foundational role played by Singapore as an international business hub
- An analysis of the latest economic developments in South Korea driving marketing excellence in that country
Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it’s a blueprint for harnessing these strategies to drive business growth and success in today’s rapidly changing global market.
Tabla de materias
Foreword xi
Preface xiii
Acknowledgments xix
1 Operations as the Center of Gravity: The Omnihouse Model 1
2 Competing with the West: Asia as the Rising Model 23
3 The New Perspective of Quality: From Input to Impact 47
4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67
5 The New Perspective of Delivery: From On Estimate to On Conscience 89
6 The New Perspective of Service: From Standardization to Transformation 109
7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129
8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147
9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165
10 Professionalism and Management in the New Operational Excellence: How Singapore’s Attitude Is Becoming World-Class 181
11 The Yin-Yang Advantage: How China Made the Impossible Possible 203
Epilogue: Countries, Capabilities, and Operational Excellence 229
Appendix A: the Omnihouse Model 235
Appendix B: Inner Development Goals 239
Appendix C: Humane Entrepreneurship 243
Appendix D: Marketing Zen 247
Notes 251
About the Authors 275
Index 277
Sobre el autor
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg Graduate School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0.
JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at Mark Plus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.
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