Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
3 Ebooks de Pinar Cankurtaran
Pinar Cankurtaran & Michael Beverland: Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition …
PDF
Inglés
DRM
€57.99
Pinar Cankurtaran & Michael Beverland: Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition …
EPUB
Inglés
DRM
€57.99
Pinar Cankurtaran & Michael Beverland: A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key iss …
EPUB
Inglés
DRM
€21.99
