Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
2 电子书 Pinar Cankurtaran
Pinar Cankurtaran & Michael Beverland: Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
The latest …
PDF
英语
DRM
€57.99
Pinar Cankurtaran & Michael Beverland: Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
The latest …
EPUB
英语
DRM
€57.99
