Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● Páginas 448 ● ISBN 9781908978516 ● Editor Tidd Joe Tidd ● Editorial World Scientific Publishing Company ● Publicado 2010 ● Descargable 3 veces ● Divisa EUR ● ID 8081096 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM