Catalog > Științe sociale > Economie > Tidd Joe Tidd: Gaining Momentum: Managing The Diffusion Of Innovations (PDF)

Tidd Joe Tidd
Gaining Momentum: Managing The Diffusion Of Innovations [PDF ebook]

Ajutor

Copertina de Tidd Joe Tidd: Gaining Momentum: Managing The Diffusion Of Innovations (PDF)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

€67.19

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Engleză ● Format PDF ● Pagini 448 ● ISBN 9781908978516 ● Editor Tidd Joe Tidd ● Editura World Scientific Publishing Company ● Publicat 2010 ● Descărcabil 3 ori ● Valută EUR ● ID 8081096 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

255.022 Ebooks din această categorie

Copertina de Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Copertina de Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Copertina de Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

Megh R. (Point Pleasant, New Jersey, USA) Goyal & N. (Guru Angad Dev Veterinary and Animal Sciences University, India) Veena: Novel and Alternative Methods in Food Processing

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

Copertina de J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Copertina de Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Copertina de Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Copertina de Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Copertina de Philip Young: Buy Low, Sell High

Philip Young: Buy Low, Sell High

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners …

Copertina de Rasmus Houlind: Make it All About Me

Rasmus Houlind: Make it All About Me

The term ‘omnichannel’ may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About …

Copertina de Sajal Lahiri: Regionalism and Globalization

Sajal Lahiri: Regionalism and Globalization

This volume brings together articles on three primary elements of globalization: multilateralism, regionalism and unilateralism. Expert contributors investigate the substantive issues of commodity an …

Pagina următoare >>>