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Andreas Meier & Henrik Stormer
eBusiness & eCommerce [PDF ebook]
Management der digitalen Wertschopfungskette

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Couverture du Andreas Meier & Henrik Stormer: eBusiness & eCommerce (PDF)

Das Fachbuch stellt die Glieder der digitalen Wertschöpfungskette in e Business und e Commerce in den Mittelpunkt. Jedem Teilglied ist ein eigenes Kapitel gewidmet. Behandelt werden Geschäftsmodelle, digitale Beschaffungs- und Marketingprozesse, elektronische Verhandlungsprozesse und Sicherheitsfragen sowie das Lieferanten- und Kundenbeziehungsmanagement. Neu in der 2. Auflage sind u. a. die Integration von Web-2.0-Methoden und die Beschreibung von Recommender Systemen. Eine Website bietet zusätzlich Unterrichtsunterlagen und Fallstudien.

Auch in englischer Sprache lieferbar: Meier/Stormer, e Business & e Commerce. 1st ed. 2009. ISBN 978-3-540-89327-1; ausführliche Informationen zum Buch ->springer.com

€23.19

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Langue Allemand ● Format PDF ● ISBN 9783540850175 ● Maison d’édition Springer Berlin Heidelberg ● Publié 2008 ● Téléchargeable 3 fois ● Devise EUR ● ID 6320653 ● Protection contre la copie Adobe DRM

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