Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Table des matières
Introduction.
Part I: Getting Started with Digital Marketing.
Chapter 1: Getting Net-Savvy.
Chapter 2: Market Size Matters.
Chapter 3: Your Digital Marketing Plan.
Part II: Marketing on the World Wide Web.
Chapter 4: Mastering Your Domain.
Chapter 5: Planning Your Business Web Site.
Chapter 6: Marketing on Your Web Site.
Chapter 7: Getting the Most Out of Your Web Site.
Part III: Marketing with Search.
Chapter 8: Optimising Your Web Site for Search Engines.
Chapter 9: Understanding the Power of Google.
Chapter 10: Getting to Grips with Paid Search.
Chapter 11: Checking Out Affiliate Marketing.
Part IV: Even More Digital Marketing.
Chapter 12: Controlling the Message with Online Advertising.
Chapter 13: Spreading the Word with Internet PR.
Chapter 14: The Emergence of Web 2.0.
Part V: The Part of Tens.
Chapter 15: Ten Advantages of Digital Marketing.
Chapter 16: Ten Disadvantages of Digital Marketing.
Chapter 17: Ten Offline Marketing Resources.
The Digital Marketing For Dummies
Internet Directory.
Index.
A propos de l’auteur
Ben Carter runs his own digital agency and has written for
Marketing and New Media Age magazines. Gregory
Brooks is a freelance business journalist and industry
commentator. Frank Catalano is an Internet marketing
consultant. Bud Smith is the author of Creating Web Pages
For Dummies.
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