Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Tabella dei contenuti
Introduction.
Part I: Getting Started with Digital Marketing.
Chapter 1: Getting Net-Savvy.
Chapter 2: Market Size Matters.
Chapter 3: Your Digital Marketing Plan.
Part II: Marketing on the World Wide Web.
Chapter 4: Mastering Your Domain.
Chapter 5: Planning Your Business Web Site.
Chapter 6: Marketing on Your Web Site.
Chapter 7: Getting the Most Out of Your Web Site.
Part III: Marketing with Search.
Chapter 8: Optimising Your Web Site for Search Engines.
Chapter 9: Understanding the Power of Google.
Chapter 10: Getting to Grips with Paid Search.
Chapter 11: Checking Out Affiliate Marketing.
Part IV: Even More Digital Marketing.
Chapter 12: Controlling the Message with Online Advertising.
Chapter 13: Spreading the Word with Internet PR.
Chapter 14: The Emergence of Web 2.0.
Part V: The Part of Tens.
Chapter 15: Ten Advantages of Digital Marketing.
Chapter 16: Ten Disadvantages of Digital Marketing.
Chapter 17: Ten Offline Marketing Resources.
The Digital Marketing For Dummies
Internet Directory.
Index.
Circa l’autore
Ben Carter runs his own digital agency and has written for
Marketing and New Media Age magazines. Gregory
Brooks is a freelance business journalist and industry
commentator. Frank Catalano is an Internet marketing
consultant. Bud Smith is the author of Creating Web Pages
For Dummies.
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