Publicité, marketing

Your career journey is your responsibility and it starts with knowing who you are and what you want. Part of that journey is your brand.  When you think of a brand, do images of logos, products, …

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, …

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromark …

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for mar …

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times deli …

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don’t just buy brands. They u …

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evid …

To all the virtual entrepreneurs that have found creative ways to make a living off their passions utilizing the web. Before, the saying ‘Starving Student’ meant struggling college student trying to …

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have fail …

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how …