Promotie, Marketing

Discover proven strategies for building powerful, world-class brands It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unatta …

Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the …

Practical tips on using the web to boost your business, no matter what business you’re in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to star …

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and de …

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the l …

The intersection of art and science is where legends are born. Luminaries as diverse as Beethoven, Rembrandt and Frank Lloyd Wright knew that a thorough understanding of the fundamentals allowed for …

Rockin’ ROI is a beginner’s guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding costly pitfalls.  Learn three phases to successful marketing: planning …

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field …

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, …

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromark …