Research Interests: – ‘New’ consumer behaviour -Developing an understanding of the consumption/identity link -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption -The application and development of qualitative research methodologies and in particular grounded theory
4 Ebooks par Christina Goulding
Christina Goulding: Grounded Theory
Written with a clarity of style and a practical slant throughout,
Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who …
EPUB
Anglais
DRM
€72.99
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the …
EPUB
Anglais
DRM
€60.99
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the …
PDF
Anglais
DRM
€60.96
Christina Goulding: Grounded Theory
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like …
PDF
Anglais
DRM
€50.51
