Research Interests: – ‘New’ consumer behaviour -Developing an understanding of the consumption/identity link -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption -The application and development of qualitative research methodologies and in particular grounded theory
4 Ebook di Christina Goulding
Christina Goulding: Grounded Theory
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who woul …
EPUB
Inglese
DRM
€72.99
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the su …
EPUB
Inglese
DRM
€60.86
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the su …
PDF
Inglese
DRM
€61.19
Christina Goulding: Grounded Theory
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like …
PDF
Inglese
DRM
€51.36
