Auteur: Christopher Lochhead

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isnt about beating the …

In today’s world, it’s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most entrepreneurs and business strategists be …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The COVID-19 pandemic has opened the door for …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:  categorypirates.substack.com One of the most common questions entrepr …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the summer of 2021, Netflix announced its p …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com When you hear the word ‘Facebook, ‘ what comes …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people don’t know that the man who built …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If your career starts at 25, and the average r …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In a time where income inequality has never be …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Human beings are not brands. Listen closely… …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com How are you investing your life? Some of the m …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the late 2000s, the United States ran one o …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Everything is the way it is because someone c …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people believe Category Design is who-ha, …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Many years ago, Kraft ran an internal survey. …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Right now, we’re experiencing a fundamental ch …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Silicon Valley says, ‘The best product always …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Some writers don’t want to think about the mon …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Actual ‘thinking’ is not reflexive. It’s refle …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com We are in a recession. (Not officially, but it …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The pinnacle of sharing your insights with the …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The entire field of ‘analysis’ (of any kind: h …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There isn’t a tech executive on planet earth w …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There are two types of people on planet earth …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category design is the strategy for dealing wi …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to have any hope of remaining rele …

In 1973, Martin Cooper invented the cell phone. How?

• He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
• He synchronized the Magic Triangle (p …

To read this ‘Pirate Profile, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to change your behavior, you …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com You are an Intellectual Capitalist-and you mig …

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category Design is about educating the world o …

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates expo …

<p>To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com</p><p>As a category desig …