Nicolas Cole & Eddie Yoon 
The Mentor Myth [EPUB ebook] 
What Native Analogs Can Learn From Native Digitals (And Vice Versa)

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

If you want to have any hope of remaining relevant in the working world, you need to understand the difference between Native Digitals and Native Analogs.

Native Digitals are a new category of human, and Native Analogs are the last of their kind to walk the earth. It’s why Boomers (Native Analogs) call Millennials & Gen-Zers (Native Digitals) ‘entitled, lazy, avocado-toast-brunching screen addicts.’ But this isn’t about young people being lazy and old people being ‘old.’

This is a material change in the way humans conduct their lives.

If you are a CEO, founder, or creator using Native Analog business strategies and tactics to reach Native Digital customers, you’re done.

Which leads us to The Mentor Myth.

In this ‘mini-book’ you will learn:

• Why the false belief that we can only learn from those who are ahead of us, older than us, ‘higher’ than us, richer than us, and so on is irrelevant today.


• The three biggest skills Native Digitals can teach, and the three biggest skills Native Analogs can teach.


• How to effectively leverage and monetize your unique skills, no matter your age, to create a category of consequence today that will matter in the future.


• How Native Analog executives, entrepreneurs, consultants, and creators can team up with Native Digitals to create Digital Intellectual Capital.


• Why knowing the ins and outs of Tik Tok, Instagram, You Tube, and more will only get you so far as a Native Digital.

Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ is a guide to staying relevant in today’s (and tomorrow’s) working environment.