The Olympic Games are the most important in sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sports. Companies from different sectors invest thousands of millions in sponsorships and advertising campaigns to increase the visibility and prestige of the Olympic Games. This book, Olympic Marketing: Strategies, Challenges and Impacts , explores the multiple facets of this field, covering the history and evolution of games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity concerns. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events in our time.
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