Table des matières
Frontmatter — Foreword — Preface — Contents — Part One. International Business Concepts in the Middle East — Chapter 1. International Business in the Middle East — Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East — Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East — Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework — Chapter 5. International Diversification and Investments in the Middle East — Chapter 6. International Technology Transfer in the Middle East — Part Two. Management Practices — Chapter 7. International Business and the Middle East: Recent Developments and Prospects — Chapter 8. Managerial Practices in the Middle East — Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction — Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia — Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers — Part Three. Marketing Practices — Chapter 12. Consumer Market Environment in the Middle East — Chapter 13. An Analysis of the Current Status of Marketing in the Middle East — Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other — Chapter 15. The Prospects for Export Marketing to Egypt — Part Four. The Future of International Business in the Middle East — Chapter 16. Future Directions for Marketing and Management in the Middle East — References — The Editor — The Authors — Author Index — Subject Index — Backmatter
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