Auteur: Fort Lauderdale, USA) Weinstein Art (Nova Southeastern University

First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide …

First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide …

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. …

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. …

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …