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Frederic Taylor
The Economics of Advertising (RLE Advertising) [EPUB ebook]

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Couverture du Frederic Taylor: The Economics of Advertising (RLE Advertising) (ePUB)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

€56.31

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Format EPUB ● Pages 256 ● ISBN 9781136670497 ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2696761 ● Protection contre la copie Adobe DRM

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