This textbook covers the basics of business-to-business (B2B) e Commerce, where similar principles of customer targeting can be observed as in B2C e Commerce. Gerrit Heinemann highlights the specifics and business models of B2B e Commerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B e Commerce can work and which risks have to be considered.
Table des matières
Basics of B2B e Commerce.- Special features of B2B e Commerce.- Business models in B2B e Commerce.- Best practices in B2B e Commerce.- Risks in B2B e Commerce.
A propos de l’auteur
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
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