This textbook covers the basics of business-to-business (B2B) e Commerce, where similar principles of customer targeting can be observed as in B2C e Commerce. Gerrit Heinemann highlights the specifics and business models of B2B e Commerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B e Commerce can work and which risks have to be considered.
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Basics of B2B e Commerce.- Special features of B2B e Commerce.- Business models in B2B e Commerce.- Best practices in B2B e Commerce.- Risks in B2B e Commerce.
Mengenai Pengarang
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
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Bahasa Inggeris ● Format PDF ● Halaman-halaman 205 ● ISBN 9783658385286 ● Saiz fail 6.6 MB ● Penerbit Springer Fachmedien Wiesbaden ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2022 ● Muat turun 24 bulan ● Mata wang EUR ● ID 8710244 ● Salin perlindungan Social DRM
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