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Gillian Dyer
Advertising as Communication [PDF ebook]

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Couverture du Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Langue Anglais ● Format PDF ● Pages 248 ● ISBN 9781134972340 ● Maison d’édition Taylor and Francis ● Publié 2008 ● Téléchargeable 3 fois ● Devise EUR ● ID 4326975 ● Protection contre la copie Adobe DRM

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