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Gillian Dyer 
Advertising as Communication [PDF ebook] 

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的封面 Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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语言 英语 ● 格式 PDF ● 网页 248 ● ISBN 9781134972340 ● 出版者 Taylor and Francis ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 4326975 ● 复制保护 Adobe DRM
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