Helena Bilandzic & Geoffroy Patriarche 
The Social Use of Media [EPUB ebook] 
Cultural and Social Scientific Perspectives on Audience Research

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This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book explores three general areas of current scholarly study of the social aspects of media use. First, the introduction of interactive and so-called social media has had repercussions for the definition of media use, reception and even our perception of media effects. Second, the recognition that media constitute social practice, which utilizes media for its own goals, has been highly influential in communication research. Third, media provide many opportunities for participation in cultural and political issues. Yet media also shape participation in certain – and sometimes constraining – ways.

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Table des matières


Introduction – Helena Bilandzic, Geoff Roy Patriarche and Paul J. Traudt

 


PART I: AUDIENCE ACTIVITY AND INTERACTIVITY 

 

Chapter 1: Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and You Tube – Seija Ridell

 

Chapter 2: At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption – Tereza Pavlícková

 

Chapter 3: Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Gender – Andy Ruddock

 

Chapter 4: Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifi cations in an Ethnographic Approach – María T. Soto-Sanfiel

 


PART II: MEDIA USE AS SOCIAL AND CULTURAL PRACTICE 

 

Chapter 5: Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences – Alexander Dhoest

 

Chapter 6: Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School – Caroline Dover

 

Chapter 7: Film Audiences in Perspective: The Social Practices of Cinema-Going – Philippe Meers and Daniel Biltereyst

 

Chapter 8: Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Content – Katrin Döveling and Denise Sommer

 

Chapter 9: Parasocial Relationships: Current Directions in Theory and Method – David Giles

 


PART III: CULTURAL, POLITICAL AND TECHNOLOGICAL PARTICIPATION 

 

Chapter 10: From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973–2010 – Kim Christian Schrøder

 

Chapter 11: For and against Participation: A Hermeneutical Approach to Participation in the Media – Lars Nyre and Brian O’Neill

 

Chapter 12: Using the Domestication Approach for the Analysis of Diff usion and Participation Processes of New Media – Corinna Peil and Jutta Röser

 

Chapter 13: Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television – Mélanie Bourdaa and Seok-Kyeong Hong-Mercier

 

Conclusion: Exciting Moments in Audience Research: Past, Present and Future – Sonia Livingstone

A propos de l’auteur

Helena Bilandzic is professor of communication research at the University of Augsburg. Geoffroy Patriarche is professor at the Facultés Universitaires Saint-Louis, where he teaches communication, media, and audience studies. Paul J. Traudt is professor of media studies at the University of Nevada, Las Vegas.

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Langue Anglais ● Format EPUB ● Pages 292 ● ISBN 9781841507446 ● Taille du fichier 2.9 MB ● Éditeur Helena Bilandzic & Geoffroy Patriarche ● Maison d’édition Intellect Books Ltd ● Lieu Bristol ● Pays GB ● Publié 2012 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 6511700 ● Protection contre la copie Adobe DRM
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