This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book explores three general areas of current scholarly study of the social aspects of media use. First, the introduction of interactive and so-called social media has had repercussions for the definition of media use, reception and even our perception of media effects. Second, the recognition that media constitute social practice, which utilizes media for its own goals, has been highly influential in communication research. Third, media provide many opportunities for participation in cultural and political issues. Yet media also shape participation in certain – and sometimes constraining – ways.
Table of Content
Introduction – Helena Bilandzic, Geoff Roy Patriarche and Paul J. Traudt
PART I: AUDIENCE ACTIVITY AND INTERACTIVITY
Chapter 1: Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and You Tube – Seija Ridell
Chapter 2: At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption – Tereza Pavlícková
Chapter 3: Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Gender – Andy Ruddock
Chapter 4: Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifi cations in an Ethnographic Approach – María T. Soto-Sanfiel
PART II: MEDIA USE AS SOCIAL AND CULTURAL PRACTICE
Chapter 5: Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences – Alexander Dhoest
Chapter 6: Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School – Caroline Dover
Chapter 7: Film Audiences in Perspective: The Social Practices of Cinema-Going – Philippe Meers and Daniel Biltereyst
Chapter 8: Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Content – Katrin Döveling and Denise Sommer
Chapter 9: Parasocial Relationships: Current Directions in Theory and Method – David Giles
PART III: CULTURAL, POLITICAL AND TECHNOLOGICAL PARTICIPATION
Chapter 10: From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973–2010 – Kim Christian Schrøder
Chapter 11: For and against Participation: A Hermeneutical Approach to Participation in the Media – Lars Nyre and Brian O’Neill
Chapter 12: Using the Domestication Approach for the Analysis of Diff usion and Participation Processes of New Media – Corinna Peil and Jutta Röser
Chapter 13: Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television – Mélanie Bourdaa and Seok-Kyeong Hong-Mercier
Conclusion: Exciting Moments in Audience Research: Past, Present and Future – Sonia Livingstone
About the author
Helena Bilandzic is professor of communication research at the University of Augsburg. Geoffroy Patriarche is professor at the Facultés Universitaires Saint-Louis, where he teaches communication, media, and audience studies. Paul J. Traudt is professor of media studies at the University of Nevada, Las Vegas.More ebooks from the same author(s) / Editor
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