Hermann Diller & Steffen Müller 
Pricing [PDF ebook] 
Prinzipien und Prozesse der betrieblichen Preispolitik

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In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.

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A propos de l’auteur

Emeritus Prof. Hermann Diller taught marketing at the University of Erlangen&Nuremberg. Prof. Markus Beinert teaches marketing for capital goods at the Weihenstephan-Triesdorf University of Applied Sciences. Prof. Björn Ivens holds the Chair of Sales and Marketing at the University of Bamberg. Prof. Steffen Müller heads the Behavioural Management Department at the ZHAW School of Management and Law in Winterthur.

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Langue Allemand ● Format PDF ● Pages 572 ● ISBN 9783170348936 ● Taille du fichier 12.5 MB ● Maison d’édition Kohlhammer Verlag ● Lieu Stuttgart ● Pays DE ● Publié 2020 ● Édition 5 ● Téléchargeable 24 mois ● Devise EUR ● ID 7681420 ● Protection contre la copie DRM sociale

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