Howard R. Moskowitz & I. Sam Saguy 
An Integrated Approach to New Food Product Development [PDF ebook] 

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Today »s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.

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Format PDF ● Pages 503 ● ISBN 9781420065558 ● Éditeur Howard R. Moskowitz & I. Sam Saguy ● Maison d’édition CRC Press ● Publié 2009 ● Téléchargeable 3 fois ● Devise EUR ● ID 4116090 ● Protection contre la copie Adobe DRM
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