Today”s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
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格式 PDF ● 网页 503 ● ISBN 9781420065558 ● 编辑 Howard R. Moskowitz & I. Sam Saguy ● 出版者 CRC Press ● 发布时间 2009 ● 下载 3 时 ● 货币 EUR ● ID 4116090 ● 复制保护 Adobe DRM
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