START A REVOLUTION NOT A BUSINESSDon’t waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.These are some of the mantras that have turned Brew Dog into one of the world’s fastest-growing drinks brands, famous for beers, bars and crowdfunding.In Business for Punks, Brew Dog co-founder James Watt bottles the essence of this success. From finances (‘chase down every cent, pimp every pound’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.’Indispensable tips for a fledgeling entrepreneur with a bright idea’ The Times
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Langue Anglais ● Format EPUB ● Pages 208 ● ISBN 9780241972991 ● Maison d’édition Penguin Books Ltd ● Publié 2015 ● Téléchargeable 3 fois ● Devise EUR ● ID 4578078 ● Protection contre la copie Adobe DRM
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