ERROR

We are sorry - although we did our best: an error occurred
Typedatabase
MessageYou have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near "AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categorie..." at line 5
QuerySELECT (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 000) AS cat1, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 000) AS cat1name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4name, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 000) AS cat1url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4url, (SELECT wod_count_products FROM categories WHERE categories_id = 000) AS cat1cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3cnt, (SELECT wod_count_products FROM categories WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4cnt

Kai Vollhardt 
Management von Markenportfolios [PDF ebook] 
Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht

Support
€44.95
méthodes de payement

Table des matières

Zur Notwendigkeit einer theoretischen und empirischen Untersuchung des Managements von Markenportfolios.- Begriffliche Grundlagen und theoretischer Bezugsrahmen.- Konzeptualisierung eines Modells zur Erklarung des Erfolgs von Markenportfolios.- Empirische überprüfung des Modells zur Erklarung des Erfolgs von Markenportfolios.- Marketingpolitische Implikationen.- Schlussbetrachtung.

A propos de l’auteur

Dr. Kai Vollhardt promovierte bei Prof. Dr. Frank Huber am Lehrstuhl für Marketing I der Universität Mainz.

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Allemand ● Format PDF ● Pages 267 ● ISBN 9783835096042 ● Taille du fichier 13.5 MB ● Maison d’édition Deutscher Universitätsverlag ● Lieu Wiesbaden ● Pays DE ● Publié 2007 ● Téléchargeable 24 mois ● Devise EUR ● ID 2211464 ● Protection contre la copie DRM sociale

Plus d’ebooks du même auteur(s) / Éditeur

11 863 Ebooks dans cette catégorie