The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Table des matières
Marketing Challenges in Islamic Countries Marketing in Central Asia Marketing in Kazakhstan Marketing in the Maghreb Region Marketing in Morocco; L.S.Amine & K.R.Gray Marketing in the Middle East Marketing in Kuwait; C.P.Rao & A.A.Al-Wugayan Marketing in Saudi Arabia Marketing in Iran Marketing in the Islamic Countries of Southeast Asia
A propos de l’auteur
KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.
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