M. Marinov 
Marketing in the Emerging Markets of Islamic Countries [PDF ebook] 

Apoio

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

€53.49
Métodos de Pagamento

Tabela de Conteúdo

Marketing Challenges in Islamic Countries Marketing in Central Asia Marketing in Kazakhstan Marketing in the Maghreb Region Marketing in Morocco; L.S.Amine & K.R.Gray Marketing in the Middle East Marketing in Kuwait; C.P.Rao & A.A.Al-Wugayan Marketing in Saudi Arabia Marketing in Iran Marketing in the Islamic Countries of Southeast Asia

Sobre o autor

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

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Língua Inglês ● Formato PDF ● Páginas 207 ● ISBN 9780230626287 ● Tamanho do arquivo 26.5 MB ● Editora Palgrave Macmillan UK ● Cidade London ● País GB ● Publicado 2006 ● Carregável 24 meses ● Moeda EUR ● ID 2307159 ● Proteção contra cópia DRM social

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