This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
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Langue Anglais ● Format EPUB ● ISBN 9781780525778 ● Éditeur Mark S. Glynn & Arch G. Woodside ● Maison d’édition Emerald Group Publishing Limited ● Publié 2012 ● Téléchargeable 6 fois ● Devise EUR ● ID 5760772 ● Protection contre la copie Adobe DRM
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