This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
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语言 英语 ● 格式 EPUB ● ISBN 9781780525778 ● 编辑 Mark S. Glynn & Arch G. Woodside ● 出版者 Emerald Group Publishing Limited ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 5760772 ● 复制保护 Adobe DRM
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