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Michael Baker 
The Marketing Manual [PDF ebook] 

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Couverture du Michael Baker: The Marketing Manual (PDF)

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

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Format PDF ● Pages 288 ● ISBN 9781136356780 ● Maison d’édition Taylor and Francis ● Publié 2009 ● Téléchargeable 6 fois ● Devise EUR ● ID 2472106 ● Protection contre la copie Adobe DRM
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