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Michael Baker 
The Marketing Manual [PDF ebook] 

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Omslag till Michael Baker: The Marketing Manual (PDF)

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

€60.47
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Formatera PDF ● Sidor 288 ● ISBN 9781136356780 ● Utgivare Taylor and Francis ● Publicerad 2009 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2472106 ● Kopieringsskydd Adobe DRM
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Michael Baker

260 259 E-böcker i denna kategori

Omslag till John (Brunel University, UK) Balmer & Klement Podnar: Contemplating Corporate Marketing, Identity and Communication
John (Brunel University, UK) Balmer & Klement Podnar: Contemplating Corporate Marketing, Identity and Communication
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …
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€56.61
Omslag till Libor Zidek: Centrally Planned Economies
Libor Zidek: Centrally Planned Economies
Offering a retrospective view of how the system operated in Communist Czechoslovakia, this book is an important voice in the discussion about the systems of central planning. The unique features of t …
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€51.34
Omslag till Fabian Jintae (University of Goettingen, Germany) Froese: Doing Business in Korea
Fabian Jintae (University of Goettingen, Germany) Froese: Doing Business in Korea
Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense inte …
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€48.89
Omslag till Clive Lewis: Toxic
Clive Lewis: Toxic
The workplace has become a hotbed of social toxicity – from the #Me Too movement to We Work, it”s clear that abusive bosses and entrenched cultures of discrimination have become more prevalent than …
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€17.94
Omslag till Yared Abayneh (IHE Institute for Water Education, Delft, The Netherlands) Abebe: Modelling Human-Flood Interactions
Yared Abayneh (IHE Institute for Water Education, Delft, The Netherlands) Abebe: Modelling Human-Flood Interactions
The negative impacts of floods are attributed to the extent and magnitude of a flood hazard, and the vulnerability and exposure of natural and human elements. In flood risk management (FRM) studies, …
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€88.71
Omslag till Lorenzo (Research fellow in Accounting, Department of Economics and Business Studies, University of Genoa) Simoni: Business Models and Corporate Reporting
Lorenzo (Research fellow in Accounting, Department of Economics and Business Studies, University of Genoa) Simoni: Business Models and Corporate Reporting
This book discusses the role of business models in corporate reporting. It illustrates the evolution of non-financial reporting, the importance of business model reporting, and the main conceptualisa …
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€51.24
Omslag till Thomas E Anderson: Advances In Insect Rearing For Research And Pest Management
Thomas E Anderson: Advances In Insect Rearing For Research And Pest Management
The efficient production of large numbers of high-quality insects is a concern both for basic research and for the success of control programmes for pests of agricultural and medical significance. Th …
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€48.97
Omslag till Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
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€301.14
Omslag till James McKee: Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
James McKee: Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
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€198.43
Omslag till Cheryl M. Jekiel: Lean Human Resources
Cheryl M. Jekiel: Lean Human Resources
Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest fa …
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€42.52
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