Essay from the year 2007 in the subject Business economics – Offline Marketing and Online Marketing, grade: 82 % – A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.
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Langue Anglais ● Format EPUB ● Pages 17 ● ISBN 9783640569410 ● Taille du fichier 0.3 MB ● Maison d’édition GRIN Verlag ● Lieu München ● Pays DE ● Publié 2010 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 3884400 ● Protection contre la copie sans