Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.
19 Ebooks par Pauline Maclaran
Pauline Maclaran & Cele C. Otnes: Royal Fever
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on telev …
EPUB
Anglais
DRM
€29.99
Barbara Stern & Pauline Maclaran: The SAGE Handbook of Marketing Theory
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give g …
PDF
Anglais
DRM
€48.99
Elizabeth Parsons & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of …
EPUB
Anglais
DRM
€52.99
Olga Kravets & Pauline Maclaran: The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings o …
EPUB
Anglais
DRM
€119.99
Olga Kravets & Pauline Maclaran: The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings o …
PDF
Anglais
DRM
€119.99
Pauline (Royal Holloway, University of London, UK) Maclaran & Diego (Bocconi University, Italy) Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
EPUB
DRM
€68.82
Pauline (Royal Holloway, University of London, UK) Maclaran & Diego (Bocconi University, Italy) Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
PDF
DRM
€68.95
Miriam Catterall & Pauline Maclaran: Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challen …
PDF
Anglais
DRM
€75.57
Miriam Catterall & Pauline Maclaran: Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challen …
EPUB
Anglais
DRM
€75.92
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the su …
EPUB
Anglais
DRM
€60.86
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the su …
PDF
Anglais
DRM
€61.19
Margaret Hogg & Pauline Maclaran: Motherhoods, Markets and Consumption
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and cons …
PDF
DRM
€64.31
Margaret Hogg & Pauline Maclaran: Motherhoods, Markets and Consumption
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and cons …
EPUB
DRM
€64.15
Pauline Maclaran & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of …
PDF
Anglais
DRM
€43.82
Olga Kravets & Pauline Maclaran: Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the l …
PDF
Anglais
DRM
€56.13
Olga Kravets & Pauline Maclaran: Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the l …
EPUB
Anglais
DRM
€56.50
Andreas Chatzidakis & Pauline Maclaran: Gendered Marketing
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing …
PDF
Anglais
DRM
€26.69
Rachel Ashman & Andreas Chatzidakis: Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital m …
PDF
Anglais
DRM
€51.23
Rachel Ashman & Andreas Chatzidakis: Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital m …
EPUB
Anglais
DRM
€51.36
