Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.
19 Ebooks de Pauline Maclaran
Pauline Maclaran & Cele C. Otnes: Royal Fever
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on …
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€28.99
Barbara Stern & Pauline Maclaran: The SAGE Handbook of Marketing Theory
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give …
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€47.99
Elizabeth Parsons & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference,
Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range …
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€49.99
Olga Kravets & Pauline Maclaran: The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings o …
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€114.99
Olga Kravets & Pauline Maclaran: The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings o …
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€114.99
Pauline Maclaran & Diego Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
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€68.52
Pauline Maclaran & Diego Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
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€67.66
Miriam Catterall & Pauline Maclaran: Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and …
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€73.52
Miriam Catterall & Pauline Maclaran: Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and …
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€75.02
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the …
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€60.99
Miriam Caterall & Richard Elliott: Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the …
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€60.96
Margaret (Lancaster University Management School, UK) Hogg & Pauline (Royal Holloway, University of London, UK) Maclaran: Motherhoods, Markets and Consumption
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and cons …
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€63.32
Margaret (Lancaster University Management School, UK) Hogg & Pauline (Royal Holloway, University of London, UK) Maclaran: Motherhoods, Markets and Consumption
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and cons …
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€63.44
Pauline Maclaran & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of …
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€42.46
Olga Kravets & Pauline Maclaran: Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the …
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€55.82
Olga Kravets & Pauline Maclaran: Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the …
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€55.58
Rachel Ashman & Andreas Chatzidakis: Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital m …
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€49.84
Rachel Ashman & Andreas Chatzidakis: Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital m …
EPUB
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€50.23
