The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
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Langue Anglais ● Format PDF ● Pages 208 ● ISBN 9781134785797 ● Éditeur Rik Donckels & Antti Haahti ● Maison d’édition Taylor and Francis ● Publié 2002 ● Téléchargeable 3 fois ● Devise EUR ● ID 4293924 ● Protection contre la copie Adobe DRM
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