
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, mark...
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Langue Anglais ● Format PDF ● Pages 192 ● ISBN 9781529233391 ● Maison d’édition Bristol University Press ● Publié 2024 ● Téléchargeable 3 fois ● Devise EUR ● ID 10059437 ● Protection contre la copie Adobe DRM
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