Robert Cluley 
Marketing Science Fictions [PDF ebook] 
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

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的封面 Robert Cluley: Marketing Science Fictions (PDF)

This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, mark...

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语言 英语 ● 格式 PDF ● 网页 192 ● ISBN 9781529233391 ● 出版者 Bristol University Press ● 发布时间 2024 ● 下载 3 时 ● 货币 EUR ● ID 10059437 ● 复制保护 Adobe DRM
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