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Roberto Abrão
Marketing Esportivo [PDF ebook]

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Couverture du Roberto Abrão: Marketing Esportivo (PDF)

O artigo vai conter uma breve descrição sobre como o marketing esportivo começou no Brasil, vai mostrar que nas décadas de 70 e inicio dos anos 80 houve o começo do marketing com investimentos de grandes empresas em regatas, voleibol, no futebol e em outras modalidades do esporte, o estudo mostra os grandes acontecimentos de empresas patrocinando o esporte brasileiro. Consta as vantagens de investir no marketing esportivo com um propósito de receber maior visibilidade para marca, e os tipos de retornos possíveis, retorno de imagem, retorno publicitário e retorno sobre vendas. O artigo tem por finalidade mostrar para empresas a maneira de conseguir êxito financeiro e maior visibilidade para a marca através do marketing esportivo

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Langue Portugais ● Format PDF ● Pages 40 ● ISBN 3410001324581 ● Taille du fichier 0.3 MB ● Maison d’édition Clube de Autores ● Lieu Joinville ● Pays BR ● Publié 2012 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 10128742 ● Protection contre la copie Adobe DRM

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