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Roberto Abrão
Marketing Esportivo [PDF ebook]

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Copertina di Roberto Abrão: Marketing Esportivo (PDF)

O artigo vai conter uma breve descrição sobre como o marketing esportivo começou no Brasil, vai mostrar que nas décadas de 70 e inicio dos anos 80 houve o começo do marketing com investimentos de grandes empresas em regatas, voleibol, no futebol e em outras modalidades do esporte, o estudo mostra os grandes acontecimentos de empresas patrocinando o esporte brasileiro. Consta as vantagens de investir no marketing esportivo com um propósito de receber maior visibilidade para marca, e os tipos de retornos possíveis, retorno de imagem, retorno publicitário e retorno sobre vendas. O artigo tem por finalidade mostrar para empresas a maneira de conseguir êxito financeiro e maior visibilidade para a marca através do marketing esportivo

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Lingua Portoghese ● Formato PDF ● Pagine 40 ● ISBN 3410001324581 ● Dimensione 0.3 MB ● Casa editrice Clube de Autores ● Città Joinville ● Paese BR ● Pubblicato 2012 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 10128742 ● Protezione dalla copia Adobe DRM

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