Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
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Langue Anglais ● Format PDF ● Pages 300 ● ISBN 9780813806044 ● Maison d’édition Wiley ● Publié 2009 ● Téléchargeable 6 fois ● Devise EUR ● ID 2346171 ● Protection contre la copie Adobe DRM
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