Sandra Wolf 
Signaling Family Firm Identity [PDF ebook] 
Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

Support

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal ‘family firm’ and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

€53.49
méthodes de payement

Table des matières

Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.

A propos de l’auteur

Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format PDF ● Pages 163 ● ISBN 9783658206727 ● Taille du fichier 5.3 MB ● Maison d’édition Springer Fachmedien Wiesbaden ● Lieu Wiesbaden ● Pays DE ● Publié 2017 ● Téléchargeable 24 mois ● Devise EUR ● ID 5569085 ● Protection contre la copie DRM sociale

Plus d’ebooks du même auteur(s) / Éditeur

11 601 Ebooks dans cette catégorie