From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.
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Langue Anglais ● Format EPUB ● Pages 464 ● ISBN 9780241881590 ● Maison d’édition Dorling Kindersley Ltd ● Publié 2003 ● Téléchargeable 3 fois ● Devise EUR ● ID 8449657 ● Protection contre la copie Adobe DRM
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